AIX Live is a UK-based immersive technology start-up which represents a new paradigm for the future of live entertainment.
AIX is on a mission to ‘Bring Immersive to Your Neighbourhood’ by leading innovation in immersive tech to disrupt live performance, media distribution and shared experiences.
So what does that look like?
Imagine stepping into an AIX venue in your local shopping centre, in a hotel, or on your high street, to watch a football match or cultural festival live on a big screen. The venue is relaxed, like a cafe, rather than a cinema or theatre, with space to socialise.
Through cutting edge digital technologies, the venue connects you in real time with fans around the world who are watching the same broadcast. On your AIX messaging app, you can chat with friends, order your favourite food to your table, and celebrate every goal or favourite song with synchronised lighting and music.
Between the live events are opportunities to see other kinds of big screen entertainment, all with AIX’s unique AI-powered ‘kaleidoscopic storytelling’ model; The use of AI for real-time adaptation of a core experience depending on who is in the audience! That could mean the same immersive, nature documentary enhanced for a venue full of kids or PhD biology students.
Even multiple different languages catered for the same piece of content, in the same venue, with native language versions for each individual person through the AIX app.
In depth live audience data enhances the experience of the people in each specific venue, as well as strategically advertising to them, taking into account event, location, preferences, age, interests, access requirements and more.
A platform, a network, a revolution
AIX’s plan for a global series of these immersive screen venues – venues which are connected to the individual audience members as well as being connected with each other – is a game-changing development for collective entertainment. Imagine a world where a globally interconnected network of venues means new ideas are shared as quickly as they are social media. Where audiences are connected across vast geographies, experiencing the same moment in time.
Participating in an international conference simply means attending your local venue and everyone is invited to take part in those key moments of collective joy from The World Cup to Eurovision. AIX is a membership organisation, with layered tiers of management from free to premium available.
Our aim is a network with thousands of spaces built to work together or individually. Each venue will be connected through cameras and microphones, and built to showcase the best in immersive technologies with LED screens, spatial audio, and innovative lighting.
This synchronised audio-visual content is delivered through the development of our proprietary software ‘The Hive’, a world-first platform for the end-to-end creation, distribution and monetisation of live, immersive experiences. At the heart of this is the AIX app – available on all platforms.
The app is integral to every facet of our business, it allows cashless transactions for food, drink or merch, it is our ticketing platform and an online social network mirrored by the physical social network of the venues. The app will allow audiences to connect with the event and with each other, for example by using an individual’s device as their own personal broadcast studio, or joining gaming experiences.
Research-led
AIX Live has been developing R&D partnerships with the UK’s leading universities. This has seen a series of innovations undertaken addressing key issues regarding latency through the use of 5G technologies. In other words, making communication between venues and audiences instant, with no lag – one of the key challenges for networked events. Most recently we tested this research by connecting immersive venues in all four nations of the UK for a one off interactive screening of 6Nations Rugby.
Unprecedented Scale
AIX Live has pioneered the use of arenas to stage watch parties on an epic scale. With the consumer facing brand ‘Road to Victory’ selling out all 16,000 seats at Manchester’s AO Arena for England Vs Spain in the finals of the Euros 2024. As a business, AIX’s revenue model is clear and scalable: software licensing, premium content commissioning, and venue partnerships.
The platform is being developed with cultural institutions, commercial entertainment companies, and performance creators in mind, creating opportunities for both traditional IP holders and emerging voices to find new markets.
The current climate
Several trends make this the right moment for AIX to scale:
- Decentralised culture: Audiences increasingly expect to engage on their own terms and in a place local to them.
- Sustainable production: The climate crisis is forcing a rethink of travel- intensive models for performance and touring.
- Technology convergence: 5G, edge computing, and powerful mobile devices make low-latency synchronised content viable at scale.
- Creative evolution: Artists and producers are seeking new formats to tell stories and engage interactively with distributed audiences. The company has already demonstrated proof-of-concept events that have connected fans across continents, with the founders having a track record of delivering global cultural activations, from immersive football fan experiences in São Paulo and Shanghai, to award-winning digital tools for civic engagement.
Investment Opportunity: Infrastructure for a New Era of Experience
AIX Live is currently raising investment to support the next phase of development: completing its minimum viable product (MVP), scaling its partner venue network, and delivering a flagship multi-site live event in late 2025.
With grant support already secured from Innovate UK, the business is well- positioned to leverage public R&D funding and build toward a sustainable, high-growth commercial model. For family offices and impact-oriented investors, AIX offers a unique convergence of:
- Cultural capital: Supporting innovation in the arts and screen sectors
- Scalable technology: A low-cost, replicable platform with global licensing potential
- Social value: Enhancing access, inclusion and community connection
- Environmental sustainability: Reducing carbon- intensive touring and event production
The team combines creative vision with deep technical expertise. Led by seasoned entrepreneurs with a track record in global experiential production, it includes former directors of UK-wide cultural programmes and award-winning immersive technologists.
The Bigger Picture
AIX is not just building a product, it’s laying the foundations for a new kind of creative infrastructure.
In a fragmented world, the ability to come together—across time zones, devices, and demographics is more valuable than ever. AIX believes the next revolution in entertainment is not more isolation behind headsets, but a return to shared moments, experienced side by side, whether in a school hall in Glasgow or a gallery in Accra.
For investors looking to back transformative businesses at the intersection of technology, culture and sustainability, AIX Live presents an opportunity to shape the future of audience experience and connection.